Brand Identity Unveiling

August 2024

Collaborating with Conran Design Mumbai, Tyger Home Finance unveiled a new brand identity, emphasizing speed, agility, and protection.

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Target Market Focus

August 2024

Tyger Home Finance targeted Tier 2 to Tier 5 markets, focusing on entrepreneurs and first-time homeowners seeking quick loan approvals.

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Brand Mission Statement

August 2024

Bain Capital-backed Tyger Home Finance announced intentions to list its shares on Indian stock exchanges by the next financial year. The company set an ambitious target to quadruple its assets under management from ₹5,000 crore to ₹20,000 crore within five years. To support this growth, Tyger Home Finance planned to onboard 600 new employees and open 60-65 branches, focusing on deepening its presence in Rajasthan, Andhra Pradesh, Karnataka, and Tamil Nadu.

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Logo Design Explanation

August 2024

Tyger Home Finance explained its logo design, highlighting elements like the rupee symbol and forward arrow to convey financial agility and protection.

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